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FAQ

What is Internet Marketing?

Online advertising is done exclusively on the web or through the use of E-mail. Various types of Online / Internet Marketing, there is a wide variety of online media channels that can be utilised, but it is also down to what your needs are and the audience you are trying to target.

Online Glossary of Terms Commonly Used

There are so many terms used when dealing in internet marketing, there are bizarre phrases and abbreviations, so many that can be misinterpreted let alone how it must seem to a person who doesn't know much about the interenet!

What is Pay Per Click (PPC)?

Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount.

What is Search Marketing?

Search Marketing is a phrase that has originated with the popularity of Search engines and opportunities available to businesses to market their product through these channels.

What is Search Engine Optimisation (SEO)?

The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

What is Digital Marketing?

Digital Marketing is referred to as promoting brands, companies and messages using various electronic devices, interactive channels, games, communications, websites, online services and so on.
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