Let iMark manage your
Paid Search / PPC
including Adwords, Microsoft AdCentre, Yahoo Search Marketing, Miva and others, making sure
your budget is well spent giving you the best ROI (Return on
Managing PPC networks on the search engines can be
time consuming especially if you have never dealt with them before, all
the networks work in slightly different ways, and if you are not
familiar with how they work and how you ensure you gain the best out of
your budget then iMark is the company that can help you.
Google Adwords, Microsoft AdCentre, Yahoo Search
the most popular PPC networks. PPC works on a bidding system,
displaying your Advertisements on the right hand side of the associated
search engine, you can also add yourself to content networks, which
will display you on various websites across the internet.
There are various ways to improving the targeting
your Ads, the most simple and easiest ones to consider is the keywords
and keyphrase that you use along with the copy you use for the
But the PPC networks go far beyond these basic
principles, the networks are so much more cleverer now with how you
best target your audience and capturing the consumers attention, you
also have to consider how much you spend per day and the type of
strategy you implement like a fixed position strategy, and know how
best to populate your campaigns with phrases.
Other techniques on how best to manage exact,
broad keyword/phrase terms to ensure you're not paying more than you
need to and concentrate on generating leads at the right CPA (cost per
acquisition), and ensuring the keywords that provide the best
conversion rate meaning lower CPA is getting the higher position.
This isn't a way of trying to make it more
than it is, this truly does need the attention it deserves to ensure
you achieve a great ROI (Return on Investment), as managing these
networks incorrectly can cost you dearly, and not give you the CoS
(Cost of Sale) you hoped.
We can also review your website/landing pages so
ensure you receive the best online conversion possible, as this is an
important factor that will help towards your successful PPC campaigns.
Contact iMark to find out how you can benefit by
Search Marketing, improving the quality of the traffic that is sent to
your website or landing pages from Paid Search / Pay per click networks.