What is Digital Marketing?
referred to as promoting brands, companies and messages using various
electronic devices, interactive channels, games, communications,
websites, online services and so on.
Digital media is basically a form of electronic
data is stored in a digital device as opposed to analogue. Another
description is that it is a technical aspect of storage and
transmission, eg hard drives, portable or fixed, computer networking,
digital camera's, video etc. The end product being something that is
displayed on a screen or a device that gives off sound from a media
device. Digital media is also anything you will find online, this can
involve internet technology, email communications, social interaction,
rich media and so on.
These devices can be used to surf the Internet and
advertisements and buy merchandise or look for services. This involves
use of web sites and e-mail
to inform customers about a product, solicit their questions,
generating enquiries (leads) and even accepting their orders directly
through the electronic medium.
The use of the internet can increase the means of
communicating a company's messages to the consumer or business
attracting new prospects and customers, this is also a great medium to
conduct market research.
So digital marketing is the term used to utilise
of these digital media channels, it's a slightly broader term than
others such as online marketing or internet marketing, although there
isn't a lot of difference as many
electronic devices do connect to the internet. Of course the world of
digital is always changing, and who knows what device will be out next
Here are just a few of the things that are covered
under digital marketing:
- Data displayed on digital devices such as
video, cameras, hand held devices, mobile phones, computers, laptops,
radios, TVs etc
- Email communications, messengers, text messages
- Mobile phones, phone applications, texts
- Internet and online services, websites, blogs,
- Social interaction such as social networks like
twitter and facebook
- Computer technology, online tools, programs,
widgets, tool bars
- Graphics, creative, images, artwork
- And so on...
There is a requirement to have a good
how the internet works and understand how marketing can benefit on
digital devices, although we have just skirted over the meaning of
digital marketing, there is a lot more depth involved when exploring
different digital marketing channels. You can get to
understand some of the terminology by visiting our glossary of terms
page and other FAQs explaining other forms of online marketing.